The Transformative Impact Of Digital Technology On Business Performance

Awais Ahmed; Musaddiq  Rasool

Awais Ahmed University of Wales, Newport
Musaddiq Rasool University of Lahore

Keywords: Digital technology, Digital dimensions, Transformative, Business Models, Performance

Abstract

Digital transformation is extremely dynamic and completely a timely approach that organizations offers to prioritize in its strategic design process which aligns business to the global digital trend. However, the aim of this study is to examine the influence of digital transformation on business performance. the study uses a qualitative approach method of literature review perspective by conducting a structured and general search of previous scholars’ works written and published through existing search engines such as journal articles from Google scholar, Direct Google search, and thesis literature respectively. Limiting its findings to only literatures written and published in English Language. The finding of this study shows that, digital transformation transmits the constant evolution of organizational strategies that integrate and align digital facility to essential business functions and operations which enables significant sources of main skill as organizational learning tool for strategic flexibility, and effective management that reduce human labor and speed stock availability to merge the customer demand and increase economic growth and competitive advantage.

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